Why Golf Later When You Can Golf Now!
GolfNow is one of the family of brands that make up NBC Sports Next, a division of NBC Sports that is home to NBCUniversal’s digital applications in youth & recreational sports, golf, and betting & gaming.
As the largest online tee time marketplace in the world, GolfNow helps golfers and golf courses better connect by offering 9-hole and 18-hole tee time bookings at 11,000+ courses worldwide, monthly tee time credits for GolfPass members, and easy access to alternative golf experiences, such as Topgolf and more. GolfNow is dedicated to making golf available for everyone and helping golfers everywhere create their perfect golf experience.
Role: Brand Account Manager
Skills: Client Account Management, Brand Strategy, Testimonials, Social Media Management, Meta Ads, Google Ads, Quarterly KPI Reporting, Graphic Creation, Email Development, Review Management
Client Account Management
I orchestrated bi-weekly calls with clients to ensure open communication channels and provide timely updates on project progress. Utilizing robust project management tools such as Salesforce and Asana, I meticulously organized and tracked all tasks and deliverables associated with each client’s account. These platforms enabled seamless collaboration, allowing team members and clients alike to stay informed about project timelines, milestones, and any potential challenges. By leveraging these technologies, I streamlined workflows, improved efficiency, and fostered a transparent and accountable environment conducive to achieving our clients’ objectives. Whether it was managing leads, monitoring campaigns, or addressing client inquiries, the integration of Salesforce and Asana played a pivotal role in optimizing client satisfaction and driving successful outcomes.
Brand Strategy
In my role as a brand account manager, I spearheaded the development of brand marketing strategies tailored specifically for over 70 golf courses and instructors. With a keen understanding of the unique needs and challenges within the golf industry, I collaborated closely with each client to craft comprehensive marketing plans aimed at enhancing their visibility, attracting new patrons, and fostering stronger connections with existing clientele. Leveraging market research, industry trends, and innovative approaches, I ensured that each strategy was not only effective but also aligned with the individual brand identity and goals of every client. Through strategic campaigns encompassing digital advertising, social media engagement, and targeted promotions, I facilitated measurable growth and success for each client, establishing enduring partnerships built on trust, communication, and results-driven solutions.
Testimonials
Discover what our clients have to say about their experiences working with us, and join the ranks of satisfied partners who have elevated their brand presence and achieved remarkable success with Golf Channel.
Eagle Creek Golf Course
Thanks to Tanishq’s expertise and strategic guidance, our golf course saw a remarkable uptick in tee time bookings. His innovative approach and attention to detail transformed our booking process, making it more seamless and efficient. We’re thrilled with the results and look forward to continued success with Tanishq’s support.
West Coast Golf Academy
Tanishq played a pivotal role in boosting our golf lesson sales beyond our expectations. His comprehensive marketing strategies and personalized approach resonated with our target audience, resulting in increased engagement and bookings. Working with Tanishq has been a game-changer for our business, and we highly recommend his services to anyone looking to elevate their golf instruction offerings.
Celebration Golf Club
Tanishq’s strategic insights and dedication to our success have been invaluable in enhancing our tee time bookings. His tailored recommendations and data-driven approach helped us optimize our booking system, resulting in higher conversion rates and happier customers. We’re incredibly grateful for Tanishq’s expertise and partnership in driving tangible results for our golf course.
Google Ads
Utilizing Google Ads has proven to be a highly effective strategy in bolstering tee time bookings and golf lesson sales within the industry. By leveraging targeted ad campaigns, golf courses and instructors can reach a wider audience of potential customers, driving increased traffic to their websites and ultimately boosting conversions. With click-through rates typically ranging from 1% to 5%, and conversion rates averaging around 2% to 5%. Moreover, cost-per-click (CPC) averages from $1 to $3, depending on factors such as location and competition. Through meticulous keyword research, compelling ad copy, and strategic bidding strategies, I was able to increase the number of tee time bookings and lesson sold. Additionally, capitalizing on the power of Google Ads, golf courses and instructors can effectively attract more bookings and lessons, driving tangible growth and success in the competitive golf market.
Meta Ads
Meta ads offer an unparalleled opportunity for golf courses and instructors to showcase their tee times and golf lessons to a highly targeted audience, driving increased visibility and conversions. With click-through rates typically ranging from 4% to 10%, conversion rates averaging around 5% to 8%, and a cost-per-click (CPC) of $1 to $3, depending on factors such as location and competition I was able to promote our clients tee times, lessons and merchandise that was sold in the shops.
Social Media Management
At Golf Channel, our social media management services are designed to elevate our clients’ online presence and drive engagement across multiple platforms. Leveraging robust project management tools such as Salesforce and Asana, we ensure seamless coordination and efficient execution of social media campaigns. From strategic planning to content creation and scheduling, our team is dedicated to delivering tailored solutions that resonate with our clients’ target audiences. Collateral crafted for Facebook, Instagram, and Twitter is meticulously curated to showcase the unique offerings of each client, whether it’s promoting tee time bookings, golf lessons, or special events. With a keen understanding of industry trends and audience preferences, we consistently deliver compelling and impactful content that drives results. Through our comprehensive approach to social media management, Golf Channel empowers clients to strengthen their brand presence, foster meaningful connections with their audience, and achieve their business objectives with confidence.
Quarterly KPI Reporting
Quarterly KPI reporting at Golf Channel serves as a critical evaluation of our performance and progress towards achieving our clients’ goals. Through meticulous analysis, we assess which objectives were successfully met and identify areas for improvement where goals were missed. Our comprehensive reporting encompasses a range of metrics from various social media platforms, providing valuable insights into audience engagement, reach, and conversion rates. By tracking key performance indicators such as click-through rates, conversion rates, follower growth, and engagement metrics across platforms like Facebook, Instagram, and Twitter. Through transparent reporting and data-driven analysis, Golf Channel enables clients to make informed decisions, refine their approach, and drive continual improvement in their social media marketing efforts.
Graphic Creation
At Golf Channel, our graphic creation services leverage industry-leading tools such as Canva and Photoshop to deliver visually stunning content across various social media platforms, including Facebook, Instagram, and Twitter. We used the full potential of these platforms to craft captivating graphics that resonate with our clients’ target audiences. Whether it’s designing promotional banners, event flyers, or engaging infographics, our team combines creativity with technical expertise to produce visually compelling content tailored to our clients’ unique needs.
Email Development
At Golf Channel, our email development services have undergone a transformative evolution to better cater to the needs of our clients. Initially utilizing HubSpot for email marketing, we recognized the importance of a more tailored approach to effectively sell tee times and golf lessons. Leveraging the expertise of our internal development team, we embarked on creating a bespoke email tool tailored specifically for our clients’ needs. This internal tool enables us to craft personalized and visually appealing email campaigns that resonate with recipients, driving engagement and ultimately, conversions. With dynamic content and strategic messaging, our emails serve as powerful sales tools, effectively promoting tee times and golf lessons to our clients’ target audiences. By harnessing the capabilities of our in-house email development tool, Golf Channel empowers clients to achieve their sales objectives and maximize their ROI through targeted and impactful email marketing campaigns.
Review Management
At Golf Channel, our review management services are powered by Chatmeter, enabling us to efficiently and effectively respond to feedback across various platforms, including Golf Advisor, Golf Pass, Google, and Facebook. Recognizing the importance of reputation management in the digital age, we prioritize timely and personalized responses to reviews, whether they are positive or negative. By leveraging Chatmeter’s advanced monitoring capabilities, we stay vigilant in tracking reviews across multiple channels, ensuring that no feedback goes unnoticed. Through strategic engagement with reviewers, we not only foster positive relationships but also mitigate the impact of negative feedback, turning detractors into loyal advocates. With Chatmeter as our trusted ally, Golf Channel empowers clients to maintain a strong online presence, build trust with their audience, and drive continued success in the competitive golf industry.