Play Better Golf Faster
At Golfzon Leadbetter Academy, our mission is to elevate the game of golf and inspire lifelong improvement in players of all skill levels. Through our unwavering commitment to excellence and innovation, we provide a world-class golfing experience that combines cutting-edge technology, and expert coaching. Our aim is to empower golfers to unlock their full potential, enhance their skills, and achieve their personal goals on the course.
Role: Marketing & Licensing Coordinator
Skills: Social Media Managment, Graphic Creation, Video Editing, Event Managment, Email Development, Ecommerce (Shopify), SEM, SEO, Marketing Budget Management, Golf Academy Licensing, Web Development
Social Media Management
At Golfzon Leadbetter, we pride ourselves on precision and efficiency both on and off the course. Behind the scenes, we meticulously plan our social media content to ensure our followers receive engaging and timely updates. With the help of Asana, we organize our content strategy seamlessly, ensuring every post aligns with our brand message and resonates with our audience. And when it comes to scheduling, we rely on Sendible to streamline the process, allowing us to focus on delivering top-notch content while our posts are automatically published at the optimal times. With these powerful tools in our arsenal, we’re able to stay ahead of the game and keep our community informed, entertained, and inspired.
Graphic Creation
At Golfzon Leadbetter, we understand the power of visual storytelling in driving engagement and sales. With Canva and Photoshop at our disposal, we craft stunning graphics that captivate our audience and drive more lesson sales to our academy. From eye-catching promotional banners to informative infographics showcasing our instructors’ expertise, each graphic is meticulously designed to resonate with our target market and highlight the unique value of our lessons. Whether it’s a sleek advertisement on social media or an enticing email campaign, our graphics not only grab attention but also inspire action. With these powerful tools, we’re able to elevate our brand presence and attract new students eager to improve their game with Golfzon Leadbetter..
Video Editing
Amidst the challenges of the COVID-19 pandemic, Golfzon Leadbetter remained committed to providing exceptional value and support to our community of golf enthusiasts. Through the power of video, we brought our renowned expertise directly to our audience, fostering connection and learning in a virtual landscape. Utilizing Final Cut Pro, we meticulously crafted engaging and informative videos for our Virtual Summit, offering a wealth of insights, tips, and techniques to help golfers improve their game from the comfort of their homes. From instructional lessons led by our expert instructors to inspiring success stories from our students, each video was expertly edited to captivate and inspire. Our Virtual Summit not only provided valuable resources during challenging times but also strengthened our community and reinforced our commitment to excellence in golf education.
Event Management
At Golfzon Leadbetter, we’re dedicated to creating unforgettable experiences both on and off the course. Our event management strategy revolves around bringing together golf enthusiasts and learners to promote education and foster a sense of community. From dynamic clinics held at our academy, where participants receive personalized instruction from our world-class coaches, to engaging virtual summits that offer valuable insights and tips for improving one’s game, our events are meticulously planned and executed to inspire, educate, and connect. Whether in-person or online, each event is designed to showcase the expertise of our instructors and the exceptional quality of our lessons. Through our commitment to innovative event management, we continue to elevate the standard for golf education and create lasting memories for our participants.
Email Development
Experience the ultimate in golfing excellence with Golfzon Leadbetter! Our Mailchimp-crafted emails offer exclusive deals and insights to elevate your game. With open rates soaring above industry averages at 30% and click rates hitting impressive heights of 12%, our emails deliver unbeatable value straight to your inbox. Whether you’re seeking personalized lessons from our top-tier coaches or considering bringing the thrill of the course to your home with our state-of-the-art golf simulators, our emails are your ticket to success on the green.
Ecommerce (Shopify)
First and foremost, a solid understanding of e-commerce platforms like Shopify was essential, enabling us to navigate the setup process seamlessly. Mastery of web design principles came into play as we crafted an intuitive and visually appealing layout for our store, ensuring a seamless browsing experience for our customers. Additionally, proficiency in graphic design allowed us to create compelling product images and branding elements that truly capture the essence of Golfzon Leadbetter. Attention to detail was crucial every step of the way, from configuring payment gateways to optimizing product descriptions for search engine visibility.
SEM
In our quest to connect with golf enthusiasts and expand our reach, Golfzon Leadbetter employs a strategic blend of SEM tactics, leveraging the power of Google and Facebook advertising. With Google Ads, we target potential customers actively searching for golf instruction and equipment, ensuring our brand appears prominently in relevant search results. Through carefully crafted ad copy and keyword optimization, we capture the attention of individuals seeking to improve their game and drive them to our website or landing pages. Similarly, on Facebook, we utilize targeted advertising to reach specific demographics and interests within our audience, delivering tailored messages and promotions that resonate with their needs and preferences. By combining the precision of Google Ads with the social engagement of Facebook, we maximize our visibility and engagement, ultimately driving traffic and conversions for Golfzon Leadbetter.
SEO
At Golfzon Leadbetter, we’re dedicated to optimizing our online presence for maximum visibility and engagement, and our SEO tactics play a pivotal role in achieving this goal. With the assistance of Yoast SEO, we meticulously craft meta titles and descriptions, ensuring they are not only keyword-rich but also compelling and informative. By focusing on strategic keyword research, on-page optimization, and technical enhancements, we continuously strive to improve our page rankings on search engine results pages (SERPs). Our efforts have yielded impressive results, with page rankings soaring to the top positions for key search queries related to golf instruction and equipment. Through our commitment to SEO excellence, we attract a steady stream of organic traffic from golf enthusiasts, solidifying Golfzon Leadbetter’s position as a trusted authority in the golfing community..
Marketing Budget Management
Google Ads
Developed Google Ads to sell lessons and merchandise online.
Facebook Ads
Used Facebook ads to promote the LGA academy for full time students.
OOH
Used various OOH tactics to promote the simulator business of Golfzon to increase sales.
Golf Academy Licensing
At Golfzon Leadbetter, our licensing strategy serves as a cornerstone in our mission to spread golf excellence globally. With over 20 locations established worldwide, our brand has become synonymous with top-tier golf instruction and premium experiences. Leveraging a meticulous licensing approach, we meticulously select partners who share our commitment to delivering exceptional quality and service. By extending the Golfzon Leadbetter brand through strategic licensing agreements, we empower entrepreneurs and golf enthusiasts alike to bring the unparalleled expertise of Leadbetter Golf to their local communities. Our comprehensive support network provides licensees with the tools, resources, and guidance needed to ensure the success of their operations. Through this collaborative approach, we continue to expand our global footprint, making Golfzon Leadbetter a premier destination for golf enthusiasts across the world.
Web Development
At Golfzon Leadbetter, we understand the importance of a robust online presence in today’s digital landscape. That’s why we’ve invested in top-tier web development using WordPress to ensure our website is both visually stunning and highly functional. With WordPress as our platform of choice, we’ve been able to create a user-friendly and responsive website that provides a seamless experience for visitors across all devices. From intuitive navigation to engaging multimedia content, our WordPress-powered site showcases the excellence of Leadbetter Golf while making it easy for users to explore our services, book lessons, and stay updated on the latest news and events. With ongoing updates and optimizations, we’re committed to delivering an exceptional online experience that reflects the quality and professionalism of Golfzon Leadbetter.